CREATED AS BOTH THE ANSWER TO A CHALLENGE AND THE BIRTH OF A VISION, THE COMPANY WAS LAUNCHED IN 2011 WHEN A YOUNG BOY TOLD FOUNDER (AND AT THE TIME, BANKER) FRED DEEGBE JR. THAT IT WAS IMPOSSIBLE TO CREATE A LUXURY SHOE BRAND ORIGINATING FROM AFRICA. DECIDING TO PROVE THE YOUNG MAN WRONG AND INSPIRE HIM TO REALIZE THAT DREAMS CAN BECOME REAL, FRED STARTED CRAFTING FULLY HAND MADE BESPOKE SHOES BUT IN 2021, SET OUT TO CREATE AN INFINITELY VERSATILE, METICULOUSLY CRAFTED SNEAKER WITH A UNIQUELY AFRICAN VIBE AND A PERFECT BALANCE OF AESTHETICS AND STYLE.

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HEEL THE WORLD IS THE RESULT OF THAT VISION.

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AS THE FIRST AFRICAN DESIGNED, MINIMALIST SNEAKER BRAND IN THE CATEGORY, HTW EMBODIES A SPIRIT OF AUTHENTIC AFRICANISM IN ITS DNA FEATURING ELEMENTS LIKE THE SIGNATURE MASK LOGO, GOLD STAMPING AND CULTURALLY RESONANT COLOR PALETTES. COMBINED WITH PREMIUM LEATHERS, SUPPLE SUEDES AND AND SUBTLE DETAILING, EACH HAND FINISHED COLLECTION CREATES A NEW STANDARD IN ELEVATED AESTHETICS AND STYLE THAT WE CALL ‘AFRICAN MINIMALISM.’

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WELCOME TO A NEW ERA IN QUIET LUXURY; LET’S HEEL THE WORLD, ONE STEP AT A TIME.